Of Uniforms and Telephones
by Alex ArencibiaI’m often asked what gives J.A. Uniforms a leg up over its competitors. You might say it all starts with the telephone.
No, it’s not what you’re thinking. There’s no telemarketing here. There is a race to answer the telephone promptly. And around here, “promptly” has come to mean no more than three rings.
This sense of urgency and responsiveness shapes each interaction with each customer. It becomes a competitive advantage that’s adopted by seamstresses, embroiderers, fabric cutters, designers, and sales staff alike.
The heightened attentiveness, present upon the very first contact, distinguishes J.A. Uniforms well before an order has even been placed. It also sets a high bar that we continuously aspire to surpass.
When emailing, our response times are equally as swift. In fact, prospective customers who complete the online-response form at https://jauniforms.com/contacts are often surprised by the rapid response, particularly on weekends or after hours.
But of what value is a rapid response if the personal touch ends there? At J.A. Uniforms the personal touch begins there!
Consider the customer evaluating a uniform lineup in a dizzying array of colors, weaves, fabrics and sizes. The customer is bound to have questions. Add pricing to the mix, and the customer may need a spread sheet to sort through it all. Fortunately, easy-to-read spreadsheets are standard operating procedure at J.A. Uniforms.
So too are full-color e-catalogs, sorted by department and illustrating each uniform.
And what about the complimentary delivery of samples for up-close inspections? Yes, this too is SOP -- along with a no-cost fit line to ensure precise sizing.
At every step of the way, we endeavor to exceed expectations. When we fall short, we learn from our mistakes and redouble our efforts.
During a recent webinar for the Historic Hotels of America, I touched on some of these things. Dubbed Uniforms 101, the practical tutorial was modeled after things I’ve learned over the course of two decades in the uniform business. If you’re in the market for uniforms, you might find it of interest. https://jauniforms.com/media.html
The phone’s on its second ring! Gotta go...
-Alex Arencibia